Kickstarter is one of the most popular crowdfunding platforms, with thousands of projects launching every day. The competition is fierce, and to stand out, you need to grab potential backers’ attention immediately. The first forty-eight and the last forty-eight hours are when you will get the most traction; the most critical elements in achieving this are your Kickstarter title and subtitle.

Your title is the first thing people see. It determines whether they will click on your campaign or keep scrolling. A great title is more than just a name, it is a marketing tool that can make or break your crowdfunding success.

In this guide, we will explore how to craft an enticing Kickstarter title that attracts attention, piques backers’ curiosity. Then convince potential backers to learn more about your project so you can get the backing you need to succeed.

Jump right in: Want More Backers? Nail Your Kickstarter Title With These Proven Tips

• Why Your Kickstarter Title Matters
• Why Shorter Titles Work Better
• Make It Descriptive
• Add a Unique Selling Point (USP)
• Use Power Words to Create Emotion
• Make It Search-Friendly
• How to Find the Best Keywords
• Avoid Common Title Mistakes
• Assess Your Title Before Launch
• Final Checklist for an Enticing Kickstarter Title
• Backer Orders
• Summary

Why Your Kickstarter Title Matters

Think of your title as a headline, it needs to grab attention quickly. Studies show that people scan content within seconds before deciding whether to engage or not. If your title is not compelling enough to draw them in, your campaign most likely won’t get the visibility it deserves, no matter how great your project is. Below, we will outline what a strong title should look like.

A strong Kickstarter title:

• Captures attention immediately.

• Your title should communicate what your project is about.

• Creates curiosity and excitement.

• Increases the chances of getting clicks and backers.

Now, let us break down how you can create the perfect Kickstarter title.

Keep It Short and Clear

Your Kickstarter title has a maximum of sixty characters, which does not allow for much space. However, the best titles are short, clear, and straight to the point. The subtitles allow for 130 characters, this is where you will explain the project, how it works, and what your goals are for the project. Now back to the title.

Why Shorter Titles Work Better

• They are easier to read and remember.
• Not cut off within the search.
• They grab attention quickly.

For example, compare these two titles:

 “An Exciting and Revolutionary New Board Game That Brings Strategy and Fun Together Like Never Before!” (Too long and unclear)

“Hexa-Quest: The Ultimate Strategy Board Game” (Short, clear, and to the point)Aim for 5-8 words that deliver the essence of your project.

Make It Descriptive

Your title should convey to potential backers what your project is about. If they cannot understand what you are offering from the title alone, they are less likely to click. The title should also be a combination of keywords that will help in the searchability of your product.

How to Make Your Title Descriptive

• Use keywords that explain what the project is.
• Be specific about what makes it unique.
• Avoid vague or generic words.

Here are some examples:

“The Next Big Tech Innovation!” (Too vague—what kind of tech?)

 “Evo-Band: A Smart Fitness Tracker for Runners” (Clearly explains the product and target audience, fitness tracker is a great keyword for searchability)

Your title should answer the question: “What is this?”

Add a Unique Selling Point (USP)

Kickstarter has tons of board games, gadgets, and films, so why should someone care about yours?

As of January 2025, Kickstarter has already launched 650,000 projects, and of those projects, 276,710 have received the funding they needed. This is why your Unique Selling Point (USP) needs to make your project stand out from others.

A great USP could highlight:

• A key feature (“Self-Cleaning Water Bottle”)
• A problem it solves (“Wireless Charger That Works Anywhere”)
• A new twist on something familiar (“A Sci-Fi Novel That Writes Itself”)

Examples of Titles with a Strong USP

“Glow-Tent: The Self-Illuminating Camping Tent” (Unique feature: it glows)

 “Nomad-Charge: A Solar-Powered Phone Charger for Travelers” (Problem-solving: charge your phone anywhere)

Making sure your title highlights what makes your project special is the key to standing out amongst the rest.

Use Power Words to Create Emotion

Power words make your title more compelling by triggering emotions and making people excited about your project. This is what draws them in to read more about your project and engages their interest.

Examples of Power Words for Kickstarter Titles:

• Innovative: “The Most Innovative Wallet Ever Made”
• Exclusive: “Exclusive Sneaker Drop – Limited Edition”
• Revolutionary: “Revolutionary Noise-Canceling Headphones”
• Ultimate: “The Ultimate E-Bike for City Commuters”
• Interactive: “An Interactive Puzzle That Changes as You Play”

Choose words that create excitement and make people curious to learn more about your project and what it will offer.

Make It Search-Friendly

Kickstarter has a search function, and potential backers discover projects through Google searches. To increase the chances of your campaign, optimize your title with relevant keywords.

How to Find the Best Keywords

• Think about what people would type into Google to find a project like yours
• Look at similar successful Kickstarter projects and analyze their titles.
• Use tools like Google Keyword Planner or Ubersuggest to find popular search terms.

For example, if you are launching a card game, include words like “card game,” “strategy game,” or “family game” in your title.

“Battle-Decks: A Fast-Paced Strategy Card Game” (Includes keywords “strategy” and “card game”).

Consider Adding a Catchy Tagline

If you need extra space to explain your project, Kickstarter allows you to add a short subtitle below your title. Subtitles can be up to 130 characters and will allow you to outline your project in more detail to grab potential backers’ attention.

Example of a Title + Subtitle Combo

Title: “Hexa-Quest: The Ultimate Strategy Board Game”

 Subtitle: “Where Strategy Meets Magic”

This allows you to keep your main title short while adding more details in the subtitle.

Avoid Common Title Mistakes

Here are examples of mistakes that can hurt your Kickstarter title:

• Being Too Vague – “A Game That’s Fun for Everyone!” (What kind of game?)
• Using Too Much Jargon – “A Blockchain-Powered AI-Integrated IoT Device” (Confusing for most people)
• Being Overly Salesy – “The Best Product You’ll Ever Buy!” (Sounds like an ad)

Keep it clear, descriptive, and engaging.

Assess Your Title Before Launch

Before you finalize your Kickstarter title, evaluate it with real people.

Ways to Test Your Title

• Ask friends or potential backers: Does this title make you want to click?
• Run a poll on social media with different title options.
• Use A/B testing in email campaigns to see which title gets more engagement.

Sometimes, a little tweak can make a significant difference in engagement.

Final Checklist for an Enticing Kickstarter Title

1. Is it short and easy to read? (Under sixty characters)

2. Does it clearly explain what the project is?

3. Does it highlight what makes it unique?

4. Does it use power words to create excitement?

5. Does it include relevant keywords for searchability?

6. Is it free from vague or confusing language?

7. If your title checks all these boxes, you are ready to launch!

Backer Orders:

Now that you have secured your backers, it’s time to focus on fulfilling their orders. This is one of the most critical phases of your campaign. Timely kickstarter fulfillment with reliable tracking not only builds trust with your supporters but can also significantly impact the overall success of your campaign.

Depending on the scale of your project, partnering with a dependable third-party logistics provider (3PL), such as eFulfillment Service, may be a smart choice. Allowing you to focus on the marketing portion of your campaign while we handle the logistics of order fulfillment. We offer comprehensive support throughout the fulfillment process to help ensure your orders are shipped efficiently and your backers remain satisfied.